The HR area has its importance questioned in many companies. Among other factors, it is typically only valued when there’s a shortage of employees and talents, and also becomes a cause for concern when the company enters crisis.

Invok understands that HR professionals have a fundamental role in this moment of change that companies and society are going through. It is time to use the knowledge, techniques, and tools of HR in a targeted and aligned manner, to unite people, strengthen their capacity to perceive reality, respect human values, and reach operational and financial results (on short, mid and long terms), etc.

This is only possible if HR professionals themselves develop the same capacities mentioned above, through an intern coherent work (with themselves), in a humble way and with positive intention. This will enable HR professionals to provide a meaningful reference and support to the leaders and employees of the organization.